Populism and the Reshaping of the Political Imaginary

Sebastián Moreno Barreneche


From a sociosemiotic perspective, this paper argues that, independently of what it might be from the point of view of its genus, populism implies a challenge to the way in which the political is imagined by members of society, particularly by those that feel more marginalized and excluded from mainstream politics. If the political is conceived as a specific discursive field in which political actors struggle to ‘fixate meaning’, underlying populism there is a strategic intention of manipulation (Landowski 2014) aimed at reshaping the ‘political imaginary’ (Pereira 2019) by means of the discursive construction of a social actor called ‘the people’. As it is argued, the semiotic mechanisms of actorialization, generalization and axiologization play a key role in this process.

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DOI: https://doi.org/10.7413/22818138146


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Im@go. A Journal of the Social Imaginary - Biannual - Edizioni Mimesis