Présence du monstre dans les campagnes de Greenpeace. Les cas « monster boats » et « plastic monsters »

Erwan Moreau

Abstract


Presence of monster in Greenpeace campagns. The « monster boats » and « plastic monsters » case.


Whether used to represent the doom itself or its causes and consequences, the monster is an important figure in the imaginary of apocalypse and catastrophe. In this article, we will study the use of the monster figure in Greenpeace’s communication, particularly during two recent campaigns. The aim is to explore the use of the monster figure in the imaginary of ecological catastrophe of one of the largest environmental protection INGO in contemporary history.


Keywords


Monsters | Greenpeace | Ecology | Imaginary | Communication

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References


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DOI: https://doi.org/10.7413/228181381956

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