«Tecno-ombre». Una proposta di lettura di alcuni immaginari delle culture sociali della Silicon Valley e del “lato oscuro” dell’Ideologia californiana

Massimiliano Panarari

Abstract


«Techno-shadows». A proposal for interpretation of some of the imaginaries of Silicon Valley’s social cultures and the “dark side” of the Californian Ideology.


Silicon Valley has certain facets and a backstage – to use Goffman’s metaphor – that are quite different from the narratives of the limelight. Such the constantly extolled horizontalisation of knowledge guaranteed by the web and the powers of empowerment made available to all by digitalisation, as well as the rhetoric around the creative classes and the extension of the jobs of symbolic analysts, and also that of the philanthropic and progressive Californian tycoons engaged in the promotion of civil rights and environmentalist campaigns to protect ecosystems and combat climate change. The following paper sets out to highlight and critically analyse some of the social and cultural shadows (materialist and post-materialist ones) cast by Silicon Valley and California in their evolution from the paradigm of the «quartz city» – assuming extensively the considerations made by Mike Davis on Los Angeles defined through the connotations of social porosity, prismaticity and falsification-alteration of reality – to that of the socio-economic and intellectual laboratory of digital and high-tech technoliberalism and informational and woke capitalism.    


Keywords


Californian Ideology; Social Imaginary | neoliberalism; Silicon Valley; tecno-solutionism

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